In the world of luxury shopping and fashion, sustainability has been a trend in itself. Clù is a small business, founded by the artist and entrepreneur Claudia Palmira. With a small team of collaborators in Rome, the brand is able to serve an international audience – with a minimal approach that is compatible with sustainability practices.

Clù is distinctive for this reason. We make our items solely on request, directly as they are ordered – so there is never overprinting or over consumption from our factory. We aim to only use the materials needed – nothing in excess.

Silk, the fabric that Clù adores and uses, has a low environmental impact with a minimal use of chemicals, water and energy compared to other fabrics. After being derived from the silk of a special type of worm, this natural material is natural, durable and incidentally biodegradable. Silk can be repurposed for other garments or products very easily as well through recycling.

 Clù packaging is 100% paper – other than our signature tulle bow, which we hope you keep and use for another gift or hair ribbon! 

At Clù, we embody a sustainable approach through our production, products and packing to keep our environmental impact to a minimum, while never sacrificing artistry and luxury.